iPad Released / eBooks Dominate
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iPad Released

In April 2010 Steve Jobs, co-founder of Apple, unveiled the Apple iPad tablet,
which is a platform for audio-visual media including books, periodicals, movies,
music, games, and web content. Its size and weight falls between smartphones and
laptop computers. The iPad will run the same applications as iPod and iPhone as well
as its own applications. Without modification, the iPad will only run programs
approved by Apple and distributed via the Apple App Store. Apple sold 3 million iPads
in the first 80 days and sold over 15 million iPads worldwide within the year.
eBooks Dominate
While the eReader market was seemingly still in its infancy, the sales of eBooks showed
otherwise. Starting April 2010, Amazon reported that eBooks consistently outsold
hardcover books every month. As of January 2011, Amazon reported that eBooks were
now outselling paperbacks. In June 2011, Barnes & Noble reported that eBooks now
outsell all print formats combined by a factor of three to one at BN.com. Officially,
December 25, 2009 was the first day that eBooks ever outsold print books, according
to Amazon, but these sales were skewed because print book sales are generally down
on Christmas day, and eBook sales were significantly higher than normal because of
all the new Kindle eReaders received as Christmas gifts.