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Internet Timeline 2008

Netflix / Cloud / Tethering / Chrome / App Stores / Gogo

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Netflix Streaming
Although Netflix was first introduced in 1998 as an online movie rental company, it wasn't until January 2008 that the company launched unlimited streaming of movies and TV shows online for as little as $9.99 a month. Originally, these would only stream on personal computers, but device-specific support quickly became available. Today these devices include game consoles such as Nintendo Wii, Microsoft Xbox 360, and PlayStation 3, plus stand-alone devices such as Google TV, Apple TV, Blu-ray players, DVRs, handheld devices and more.

Cloud Computing
In early 2008, Eucalyptus introduced the first open source Cloud computing platform, and the concept has been growing exponentially ever since. Cloud computing is a hardware-independant method providing of computing whereby users are billed for software usage, cpu usage, and memory usage as if it were a utility. This avoids the need to purchase hardware and software, and eliminates the need to migrate to newer computers every few years.

Google Chrome
Google Chrome is a web browser developed by Google that was first released in September 2008. It has gotten a lot of attention because its super-fast JavaScript performance, excellent security and instant site prediction and loading so the page is ready to read before the user finishes typing the address. As of 2011, it has already grabbed 20% of the browser market share, taking most of this share directly from Microsoft's Internet Explorer.

Mid-2008 saw the rise of tethering, a means of sharing the Internet connection of an Internet-capable mobile phone with other devices such as a laptop. Although mobile consumers rave about free internet for their laptops via their phones, the phone companies are, as one can imagine, not as pleased. Some carriers, such as AT&T, have gone as far as to ban tethering, which affects almost all iPhone users. It is assumed that market pressure will force AT&T and others alike to offer tethering for free at some point if they plan to keep their customer base.

App Stores (Apple)
In July 2008, the Apple App Store went live with 522 apps, including 135 free apps. The App Store is a service that allows iPhone users to browse and download applications from the iTunes Store directly to their iPhone. Depending on the application, they are available either for free or at a cost. In January 2011, the 10 billionth app was downloaded and on May 2011, Apple approved its 500,000th app. By the second quarter of 2013, Apple lost its lead in app downloads when Google Play realized 10% more downloads for the same period.

App Stores (Google)
In October 2008, Google released Android Market, featuring Google's app store Google Play. By March 2009, Android Market had 2,300 Apps. One key advantage of the Android Market is that 57% of the apps are free, compared to 28% at Apple's App Store. More important, Apple charges for premium apps that Apple creates, whereas Google has yet to charge for any Google-created apps. In July 2011, 4.5 billion apps had been downloaded from Android Market, and Google had approved its 250,000th app. By the second quarter of 2013, Google Play surpassed Appleā€™s App Store in total number of downloads by 10%.

Gogo Inflight Internet
In November 2008, Aircell launched its airline Wi-Fi service as Gogo Inflight Internet. Gogo provides in-flight Wi-Fi broadband Internet service and other connectivity services for commercial and business aircraft. By the end of 2011, roughly 1,500 aircraft were equipped with Gogo Wi-Fi, and by the end of 2013 the total rose to more than 6,000 Gogo- equipped aircraft.